Mojo is a maven plugin.
Historically, MOJO is a play on POJO (Plain-old-Java-object), substituting "Maven" for "Plain". Mojo is also an iteresting word (see definition ). From Wikipedia , a "mojo" is defined as: "...a small bag worn by a person under the clothes (also known as a mojo hand). Such bags were thought to have supernatural powers, such as protecting from evil, bringing good luck, etc."